La Croix: Drink the right way. Drink the La Croix way.
La Croix is iconic, consistent, and has a loyal fan base, however, there is a major opportunity to expand the brand through a new alcoholic seltzer line. A new line brings in a new audience, and consumers of all ages would see La Croix as fresh and appealing while still maintaining its iconic identity. Bolder colors, versatile typography, and strategical marketing are all aspects of the brand that attracts consumers. The new line gives everyone an opportunity to be introduced to the brand without sacrificing the flavor of the original La Croix that everyone knows and loves.
Voice plays a major role in the branding of La Croix. A fun and engaging personality is conveyed through messaging, and this is shows through social media, advertising, and marketing. The old voice was underwhelming while the new voice is both bold and powerful, using humor, relatability, and wit to draw in the audience .
